Page 43 - Green Builder April 2017 Issue
P. 43

What do green professionals perceive as the most


                           sustainable building products and brands? Find out now.

                                                        BY GREEN BUILDER STAFF

                                      ur green brand survey consistently ranks as one of the most widely
                                      read articles we publish. If you know builders and architects, this
                                      makes sense. They rely to a large degree on the recommendations of

                                      their peers to make product choices. Of course, those selections depend
                                      a lot more on whether a product is “sustainable.” It has to be durable,
                         O reliable, predictable and (sometimes) affordable. This is what makes a

                          survey of green pros different from a consumer survey. Their priorities are dif-
                          ferent. When they choose Ford trucks over Toyota, it’s not about a “gut feeling,”
                          it’s because of personal experience. They like the way the vehicles perform, and
                          how they save fuel and maintenance costs. As you review their responses, keep
                          in mind that these are people who field test products for a living.



                                    See full results of Green Builder’s Readers’ Choice survey at
                                    www.greenbuildermedia.com/2017-readers-choice-awards



                   www.greenbuildermedia.com                                             Special Awards Issue 2017  GREEN BUILDER  41




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