Page 44 - Green Builder April 2017 Issue

2017 READERS’ CHOICE

SURVEY RESULTS

Who are the greenest ones of all? Find out in

our annual survey of building professionals.

Note: Results as presented include only companies that received approximately 4 percent or more of total vote within a given category.

Which company offers the Which company offers the

greenest LIGHTING products? best SMART HOME

TECHNOLOGY platform?
Philips 431 43.1%

GE Lighting 216 21.6% Amazon Alexa 216 21.6%
Philips 177 17.7% Google Home 137 13.7%

CREE 108 10.8% Nest 118 11.8%

Other 69 6.9% Honeywell 118 11.8%
Eaton Lighting Other 98 9.8%
(formerly
Cooper Lighting) 59 5.9% Samsung
SmartThings 78 7.8%
Halo 49 4.9%
Apple Home Kit 59 5.9%
Lutron 50 4.9%
MOBILE MARKETING. The company leapfrogged from a
third-place position to overtake last year’s overall brand
leader, GE, in the lighting category. Company CEO Blake
Cahill told The Guardian his marketing strategy for 2016: RISE AND FALL. By marketing to its vast consumer
database of customers, Amazon was able to leverage
“Everything needs a mobile-first approach: mobile search,
mobile content optimization. Having a mobile-first its new Alexa brand into the top spot in this fast-
growing niche. Samsung, on the other hand, took a
approach to marketing could be the difference to winning
or losing in 2016.” Apparently something worked. huge nose dive this year down the chart, as product
problems and company scandals rocked their brand.
Philips 43.1% Amazon Alexa

21.6%

42 GREEN BUILDER Special Awards Issue 2017 www.greenbuildermedia.com

42-56 GB 0417 Readers' Choice.indd 42 4/12/17 2:26 PM