Page 15 - CodeWatcher Spring 2017 Issue

Speaker Highlight: Dare to Lead

“We need to break the climate silence and teach how to lead with the environment,
with emotion not dollar savings, then offer dollar savings as reassuring logic. There is
an urgency to get this done, to attack the 40 percent [greenhouse gas contribution]
of buildings. 75% of people want to make a difference, and you can help them make a
difference.” — Frank O’Brien Bernini, Owens Corning

Speaker Highlight: Point Out Value

“[Builders] are pushed to be pragmatic and validate our business cases. For every dollar
spent, we have to demonstrate that it is a good strategy. For example, take a home that
is energy efficient and then think about the high-quality air in that home and the fact that
one if five people has allergies. We can talk to buyers about living and breathing better
in that home. We have the opportunity to convert the discussion into something that
generates perceived value--they will feel that they aren’t wasting money [on utilities] and
it’s safe for their family. We need to point out the fundamental reasons buyers will sort a
potential house into good, better, or best.” — CR Herro, Meritage Homes
Speaker Highlight: Close the Data Gap

“Today’s real estate industry continues to rely on creative writing skills, visual eye
candy, and aspirational sales pitches to drive home sales. Notice the gaps in data from
home to home. There is no history of cost of living, and no way to way to show the
intangible attributes--comfort, air quality, durability. The ability for a home buyer
or real estate agent to access meaningful data about the home is severely limited.”
— John Gillette, Energy Inspectors

You do not want to miss the 2018 RESNET Conference
that will take place on February 26–28 in Orlando.

www.codewatcher.us Spring 2017 / CodeWatcher 15