Page 17 - Woman 060920_interactive

Women of Distinction

environments. It was a constant learning ex- be if I was afraid to reach out, let the fear the best practitioner for their needs, and
perience, which is everything I crave in life. of rejection stop me, and later find out that then schedule an appointment, all from the
I will always remain a student, and I think someone could have used my help (or my comfort of their own homes. Doctor Mul-
everyone should.” Kiko was responsible for product)? Far too often salespeople are timedia has revolutionized and simplified
performing market research, brand devel- written off because of their title. So many the process for physicians and the patients.
opment, composing contracts and pitch connections, opportunities, and relation- Although there are other digital profes-
decks, website creation, and talent scouting. ships are lost because of poor judgement.” sionals in this arena, nobody does it quite
Although she knew that she couldn’t be di- Sales isn’t all Kiko does, she also like Doctor Multimedia. One of the features
rectly in the medical field she wanted to find watches over the daily operations of Doctor that makes them unique is their ability to
a way to help people live a better quality of Multimedia and is always on the lookout create fully customized websites as opposed
life. Kiko started her research while still in for ways to improve the company. She ad- to templates. They work with each practice
college and, taking everything she learned, mits, “I’m a T crosser and an I dotter, and I to understand their needs and to work in
dove into it wholeheartedly upon gradu- monitor internal operations always looking concert with those needs.
ation. “My startup company was one that for ways to streamline our processes.” “This is something that we really pride
made cannabis infused topicals, so I could Kiko also works closely with Ace ourselves on, building a website that truly
help heal the world through plant medi- Rogers, Founder and CEO of Doctor embodies the practice, its purpose, and its
cine.” Through talking with Kiko, it is very Multimedia. Ace is passionate about this vision. Aesthetically, we want everybody’s
apparent that she embraces her challenges. company and always on the lookout for website to look different, but also it just
There came a point when she was unable team members who share the same pas- makes no sense to do the same thing for ev-
to financially support her startup, to which sion. “Ace settles for nothing less than 100% ery practice that we service. If we did that,
she commented, “Straight roads never made motivation, synergy, and integrity — that then they would look like their neighbor
good drivers! You have to be stubborn about is a huge reason why I gravitated to Doctor down the road. It would be a flip of the coin
your goals, and flexible with your methods.” Multimedia in the beginning. One way Ace as to which doctor you would choose, and
When funding ran short, she tested the wa- describes how he selects team members is it would negatively affect the client’s SEO.
ters in the real estate industry by providing that, ‘if you put good fruit next to bad fruit, We work with our clients to assure that we
digital marketing services to help real estate the good fruits rot.’ He chooses the absolute are providing a website that lets the public
agents market themselves, but only part of best fruit for the team. So I help him pro- know what they specialize in, by making
her passions justified that profession. “That’s mote a culture of ripe fruit.” that the main focus of their website. We will
when I discovered Doctor Multimedia. It One other factor that I was thrilled to ask which services are the most lucrative to
was a perfect blend of my passions: helping hear about her firm is its positive attitude your practice, and for which service do you
people live a better quality of life through toward its female employees. “I also have to want to be recognized.”
technology.” say that I’ve never seen a company so em- One of the other factors that make
As with everything Kiko attempts, powering of women. You see women being Doctor Multimedia the selected firm to
she has to be the best at what she is doing promoted to leadership positions and being go to is that they are the first and only
and before very long she became part of judged purely on their performance. And provider in their industry that offers a 24/7
the executive team at Doctor Multimedia. unfortunately, this is unique in the world of human support team three hundred and
“When you are in an executive position, it business.” sixty-five days a year. “We are the only
allows you to implement change and share So, what exactly is it that Doctor Mul- ones that would answer your phone call in
fresh ideas. My position brings me into a timedia does? They offer digital marketing the middle of the night on Christmas Day.
working environment with some of the services to medical providers and help We understand that your workday doesn’t
smartest and most caring physicians and medical providers get found online so they stop when your practice is closed, and so
leaders in the world.” can share their practices and their value we work around the clock to fit our clients’
Kiko’s position as COO includes three with those in need of their services. busy schedules.”
very distinct and integral elements. These “We cater to dentists, optometrists, Another benefit of Doctor Multimedia
are Sales, Organization/Operations, and podiatrists, dermatologists, chiropractors, is their business model which is predi-
Culture. “If you asked me right after I veterinarians, and all areas within the med- cated upon the client’s success. Rather
graduated college if I would ever consider ical fields. The reality is that this brilliant than the common leasing program, they
a sales job, I would have told you ‘never.’ segment of our population is phenomenal give their clients full ownership of their
But something switched for me, where I at what they do, but few medical profes- website. “We’re a company that truly puts
had the epiphany that: It’s way too often sionals have any training or background in our money where our mouth is. We believe
the case, even so in myself at the time, that the digital marketing space.” that business owners deserve to own every
sales implies a negative situation where This is where Doctor Multimedia extension of their practice, including the
a salesperson is having a pushy one-way comes into play. They solve a very import- digital extension. I’m also very proud to be
conversation with a customer, and only has ant problem for members of the medical a part of a company that earns its clients’
the intention of making money. But sales field. In today’s world most patients like the business on a month-to-month basis. We
to me is an opportunity to share something convenience of being able to search for a don’t believe in binding people to con-
great with someone. How selfish would it doctor, learn of their qualifications to find tracts.”

17