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Business Matters


                                 A Fire in Upstate New York

                                                                                            By Jack Doxey



        A large electronics firm was holding a convention in the   calm demeanor, under an extremely stressful situation, was
        Adirondack Mountains just outside of New York City. The last   instrumental in getting the people out of the building and to
        evening of the conference the President of the company was   safety. He became, without a doubt, the hero of the town.
        giving his keynote speech before approximately 800 partici-
        pants.  At the same time, in the room immediately behind   The story got widespread attention and reporters came
        the stage, a fire                                                                from the surrounding areas to
        had broken out.                                                                   interview the new town hero.
        The custodian on                                                                  They asked how he remained
        duty, Jim Wright,                                                                 so calm under such a stressful
        witnessed the fire                                                                situation.  Jim replied:
        and attempted
        to bring it under                                                                 “I was so preoccupied with
        control.  His effort                                                              helping the people and getting
        went for naught                                                                   the message across that I had
        and the fire                                                                      no time to think about myself
        spread quickly.                                                                   or being scared. My primary
                                                                                          goal was the people and their
        He realized that                                                                  safety”.
        he had to get the
        people out of the                                                                 “However, now that I have
        auditorium as                                                                     time to think about the whole
        quickly as pos-                                                                   situation I have become very
        sibly. He entered                                                                 nervous, not about the fire, but
        the auditorium                                                                    that I took over the microphone
        and went im-                                                                      and delivered a mini speech   San Diego
        mediately to                                                                      to almost a thousand people.    Woman
        the podium and                                                                    I have never given a speech
        stopped the key                                                                   before and as a matter of fact I
        note speaker in                                                                   am terrified of giving speeches  37
        the middle of his                                                                 in front of even a few people
        presentation.                                                                     not to mention 800.  I just can’t
        He took over                                                                      believe that I did it. It makes me
        the microphone                                                                    nervous just thinking about it.”
        and in the calm-                                                                  Jim Wright completely lost any
        est voice that he                                                                 self consciousness because he
        could muster he                                                                   was totally engaged in thinking
        addressed the                                                                     about the 800 people in the au-
        audience in the                                                                   dience and getting his message
        following manner:                                                                 across.  The audience and the
                                                                                          message became the dominant
        “Ladies and gen-                                                                  thought.
        tlemen, we have
        a fire in the back                                                               Jim unwittingly provided excel-
        of the stage. Please don’t become alarmed but to ensure the   lent advice to all of us who strive to become better speakers.
        safety of all I am asking everyone to follow my instructions.   Jim Wright’s advice is simple and straight forward but at the
        The people on the left side of the auditorium please proceed   same time profound:
        in an orderly fashion to the back of the room and go out of
        the building and stay out of the building until we give you the   From time to time in your professional career, you will be
        all clear signal”.  He then proceeded to give similar instruc-  called upon to present your ideas to an audience. The next
        tions to the balance of people in the auditorium.  The confer-  time you give a speech think about Jim Wright and select a
        ence center burned down to the ground.                  subject that you can get passionate about and truly believe
                                                                in. Your self consciousness and ego will fade to the back-
        The custodian was singled out as the person who saved the   ground when you take the high road of concentrating on your
        day for all the people in the  center. It was reported that his   audience and their needs and expectation and not your own.
                                                       Sep/Oct2008
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