Page 42 - Carol LeBeau

When I sat down to speak with Lynne she was in the midst tail for our clients.”
of making an offer to a new senior level executive who would
be the only male among an entirely female staff. Red Lizard
Creative is one of only a handful of agencies that can claim to Everything that Lynne attempts in life is done with passion
be primarily female. Lynne truly acts as a strong role model and a sincere commitment to be the best. In Lynne’s spare
and “mom” of sorts to her staff; following her own belief that time she is a gourmet chef who often travels to exotic parts
the most important aspect for success in any field is having of the world to bring back new ingredients to add to her
a mentor. She credits her own personal success to several repertoire. A recent vacation to Dubai, with her husband
mentors that she was lucky enough to encounter along the and friends, brought some new flavors and excitement into
way. her kitchen. It wouldn’t be a huge surprised if one day in the
near future we see Lynne pop up on TV with her own cooking
When Lynne came back to her agency after working for show, or a second career as a world renowned chef. But for
Scripps, she clearly had some changes in mind. The industry now Lynne Continues to dedicate herself to the growth of an
had changed. With digital technology it wasn’t only about agency which is unlike all the rest and is proud to admit it.
print and media ads, there were new areas to conquer and
more choices as to how a
client should spend their
marketing dollars. Know-
ing how essential brand-
ing is to the success of a
product or service, Lynne
decided that their first
step was to put them-
selves through six months
of branding. “The bottom
line was if we were going
to brand a client, we fig-
ured we better well know
the best way to do so.”
This is when the name
Red Lizard was chosen.
42 Lynne offers, “We had a
list of off the wall names
to choose between. We
wanted to be sure that we
would stand out with our
own brand. We started
analyzing the anatomy of
a Red Lizard and found
it contained all of the
elements that best repre-
sented the core person-
ality of our agency.” As
their website explains….
“The Red Lizard’s right
and left sides of their
brain are equally active
so to create and execute
powerful ideas. Its vision
is 360 degrees so we can
keep a close watch on
the marketplace to best
scope out the best posi-
tion for your product/ and
or service, we have sensi-
tive ears so we hear the
voice of the customers
and listen to the clients
needs as well. With four
feet we stay on our toes
and think on our feet.
And we always move our

Sep/Oct2008