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Backlinks

Using Backlinks to Rank Higher in Search Lists with Google, Bing and Yahoo
By Bill Edmett

More and more shoppers are using search engines like fold in search results. The more effective the Backlink, the
Google, Bing or Yahoo to find the goods and services they more you can expect faster, better results. For example, if
want. And most businesses will have a distinct competitive the San Diego Women Magazine published your article or
advantage if they can manage to pop up on page one in the your ad, and the online version contains your Backlink, that
search results Better yet; in the first 5 or 6 positions on page would likely help your score.
one. Imagine if your business appears in the first few posi-
tions whenever buyers search for what you do. Then if they On the other hand, if search engine companies detect
click the link to your website they could be greeted with your that you’ve hired a bunch of nonsense websites that exist
story of how well you do what you do. only for the sake of Backlinks, it can even downgrade your
score. That trick worked for a while. So beware of that sort
How do some businesses manage to bubble up so high in of scheme. Another ineffective Backlink method is a mutual
those search lists? It’s probably because they use some Backlink. That’s when two websites Backlink each other, as
form of ’Search Engine Optimization’ or SEO. And one of the if doing each other a favor. It’s my understanding that they
many ways to improve your position in search results is the actually cancel each other out of scoring.
effective use of ’Backlinks’.
Press releases can produce
effective Backlinks and there
are ways to publish press
releases with your Backlinks
in hundreds of online publi-
cations. It’s interesting that
one search engine executive
recently said that press re-
leases won’t really help. Yet
benchmark testing shows
32 that press releases do help;
and - why not? If a press
release is well written it
deserves to count in Search
Engine Optimization. If you
have something worthwhile
to say in a press release
then it should be available
to anyone looking for your
topic. I’m convinced that a
good press release submit-
ted to online publications can
significantly help your search
ranking and maybe even get
you high up on page one.

I’m not an SEO expert,
because I focus on
A Backlink is a special reference to your website that sits on Application Development with SQL Server and ASP.Net, but
some other website. It’s a text-phrase that contains an invis- so far Backlinks have worked very well for me. There are a
ible link back to you. For example, if the local newspaper’s couple of Backlinks in this paragraph and when this maga-
online edition published an article about you with a link to zine shows up online they might boost my search ranking,
your website, that’s a Backlink. thank you very much!

Backlinks are valuable to search engine companies who use If you’re looking for an SEO expert, why not Google for
software programs, nick-named ’crawlers’ that operate 24/7 one. One of these experts probably help you get Backlinks
crawling through websites all over the world collecting, stor- inserted and even optimize the text in your website so the
ing and indexing information so that people can quickly find Backlinks work optimally.
practically anything they want. So why not make it easy for
the crawlers to find you? I wish you success in business and I hope to see you on the
Internet.
For Backlinks to be effective they should be well placed on
informative and interesting websites. Google, Bing and Yahoo
will score Backlinks and determine who gets to sit above the