Page 20 - Tonilee & Bobbye Social Media Special Edition Oct Nov 2011 (1)

ways, we have a business platform that we can do it in, but we also of everyone else around them. This is why they have founded yet
have a message that we do it through.” another company, Everything4Women, which is a speaking platform
Knowing that two women working so closely together for so long could where they discuss relationships, finances, spiritual balance, health,
present some problems, I had to ask the partners how they made it work and business opportunities. They also started a networking group. “We
so well. Tonilee added, “In the beginning it was quite a challenge, be- recognized the need for women to be with other women and these are
cause we are very different women. We do have some similarities, we desperate times right now, so how do we meet people. We want to
both have medical backgrounds. We have an underlying understanding, meet people in an environment with leaders we trust. We want to meet
and we do have the same goals both for women and for our business. qualified women who want to go forward with their businesses. We fo-
But sometimes just the personality of two women being together was a cus on education in the area of social media, since a lot of women over
challenge. We have realized that there can’t be any competition. We 40 were not raised with laptops on their desks, we want to help them so
have to respect each other’s differences. I ended up in more of a chal- they can catch up” adds Tonilee. Although they have helped hundreds of
lenged place in that. Bobbye runs the bus. She takes charge. I have women, it isn’t just women who come to them for assistance. Not all of
far more of a struggle with that than Bobbye. She is just working away their clients are female; they now have a 50% male clientele who rely on
and I have to play catch up sometimes especially with three kids there them to bring their businesses up to par when it comes to online market-
are often family challenges. What ended up happening is that we are co ing and Social Media needs. Their companies have made significant
owners of both companies. We came together and compared what our strides and they currently have customers who may simply have an idea
individual gifts, talents and abilities were, and how we could best utilize for a company and are looking to get it off the ground, to some of the top
them without crossing the line.” fortune 500 companies. “We can work with any individual or company
Bobbye laughs, “We could write a book on partnerships. A lot of them anywhere in the country. We are currently working with some very top
end in disaster. We have our issues, if anyone goes into business think- notch companies. We see limitless potential in what we do. We are
ing they are not going to have issues, the honeymoon is over very fast. only limited by the fact that we need good people working with us. Our
There are days that no matter what we are dealing with it has to stay ultimate goal is to hire more women with the hope of becoming one of
behind closed doors. Our own team doesn’t even know what is going the largest women owned, women employed companies in the world.”
on, they may sense it, but we made a commitment and a vow to say we My final question to these two women behind this winning company
are professionals and if we have speaking engagements we must be was, if you could share something important with our readers what
professional even though there have been times when the last person would it be? Tonilee began with the following, “Don’t stop. You are
I want to be with was Tonilee and I had to sit on a stool next to her and important and you have a lot to offer, not just to your family, but to your
motivate other women at a conference for several days.” Tonilee adds, community and to the world. I think women undermine their own gifts
“There have been days when I cannot handle having a partner. But re- and talents to give them away to others who may not make the best use
gardless of our personal conflicts, we have to be in the car together and of these precious gifts.
drive together and then share a room together. We have needed to learn Bobbye added, “Time is short. Quit waiting for something to change,
that in the time we walk from the curtain to the stage we must put all of just do it. Step out and do it. Stop making excuses. Today is the day. I
that behind us. This is our job, and women have come here to listen think that’s what stops everybody. They believe that they need to wait
to us. So we have to forget the rest and just do our job. However, even until the economy gets better… or they feel they cannot start their
from the platform, we are very honest about the challenges.” business until they have enough money… I tell them to give it up. Stop
Having been with these women at several meetings and networking making excuses. We can help you start today.”
events it is evident the deep respect they have for each other and the
honesty they are willing to share comes through even when talking If you would like to learn more join Media4Women at their upcoming
about their own relationships. Women’s weekend retreat, in Costa Mesa at the Ayres Hotel October
20 What appears to be at the core of their business and personal relation- 28th -30th. It will be a weekend for business women to get together to
encourage one another. There is also a one day conference called Real
ship is that these two amazing women realize that they have a very
important message to share with other women. They are often dealing Issues Real Answers scheduled for February 25th at Point Loma Naza-
with women who are feeling depressed, discouraged, and defeated; rene University in San Diego. You can catch them every Wednesday
those ‘D’ words that often make it difficult to move out of the place in on San Diego Living on channel 6 around 9:30 am. Bobbye and Tonilee
which they are stuck. They will ask their audiences “What did you go have also just launched an internet television show. For more informa-
to school for and what do you want to do?” It seems simple, but often tion, go to www.Media4Women.com and www.Everything4Women.com.
women lose track of their own needs while concentrating on the needs