Page 22 - Tonilee & Bobbye Social Media Special Edition Oct Nov 2011 (1)

Social Networking 101:

Top 5 ways to attract more followers on social networking outlets

Social networking can seem overwhelming to some of us, especially when we are looking at an
empty Facebook page with no friends or a Twitter page with no followers. Building a following takes
time, but if we take some basic steps, we will see our social networking expand faster than one
might think. Here are our top 5 ways to attract more followers.

1. Put your social media buttons and links on your web-
site, blogs and all other web-based pages. Make sure
that your Facebook, Twitter, LinkedIn or whatever social
networks you have are clearly placed on all of your web
pages with links to your social networking pages.

2. Add your social media links at the end of your emails,
electronic newsletters and all electronic media. Place a
note on all of your electronic correspondence and invite
people to “follow” you on Twitter or become a “fan” on
Facebook.
3. Use your social media to grow your followers. For ex-
ample, invite people to follow you on Twitter by posting
a message on your Facebook page and vice versa. On
LinkedIn, make sure you add all of your social networks
and links to your profile page.
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4. Place your social media networks on your print materi-
als. Add your social media to your business cards, post
cards, newsletters or any form of direct mail material.
Every time someone sees your social network, it rein-
forces them to join you.

5. Write blogs and articles with valuable content that
encourages people to respond to or share with others.
Social media is all about engaging with others and shar-
ing information. If you communicate consistently with
your followers, they will share you with others and your
social networks will grow.

Attracting followers takes some time and effort but if you
apply these basic steps listed above, you will naturally
develop a larger following. Most of these tips involve set-
ting up some routines and practices to let people know
how to connect with you. Once these steps are taken, the
rest is fairly easy; just start posting.
Tonilee Adamson and Bobbye Brooks are co-owners of Media 4 Women
Enterprises, a marketing and media company that helps people achieve
ntrepreneurial success. From website design, video production, book publishing
and social media marketing, Tonilee and Bobbye work with individuals and
businesses of every type. Visit www.media4women.com to learn more about their services.