Page 27 - Tonilee & Bobbye Social Media Special Edition Oct Nov 2011 (1)

San Diego Woman Partners with AgingCare.com

In addition to juggling a career, family, finances and managing a
household, many women find themselves adding another time-con-
suming task to their seemingly endless list of responsibilities: taking
care of an elderly parent.
The statistics are staggering: More than 40 million people are caring
for an elderly loved one; one out of every four households has a care-
giving situation; and 66% of those caregivers are female. Recogniz-
ing a substantial portion of the magazine’s audience is in a caregiving
role, San Diego Woman is partnering with the leading online resource
for caregivers, AgingCare.com, to provide valuable information and
resources to its audience – many of whom are shouldering the re-
sponsibility for the care of an elderly parent.
San Diego Woman will dedicate a portion of its website to caregiv-
ers, with articles, news, caregiving tips and information provided by
AgingCare.com.
Headquartered in Naples, Florida, AgingCare.com is an online
community that connects people caring for elderly parents to other
caregivers, personalized information, and local resources. More than
200,000 caregivers visit the website each month to get personalized information on topics ranging from elder law and financial plan-
ning to elder health care and medicine, as well as gain access to a comprehensive directory of senior living and elder care services,
including assisted living, nursing homes, home care, and adult day care.
AgingCare.com was born out of the realization that there was no centralized resource for information on managing care for elderly
parents. AgingCare.com got its start in 2007 after Publisher Joe Buckheit watched his mother and mother-in-law struggle with caring
for their elderly parents. During a casual breakfast meeting to discuss their elderly loved one's needs, Joe witnessed the power of
two caregivers interacting directly with one another, sharing their challenges, and supporting one another. He formed AgingCare.
com to provide a way for caregivers to form meaningful connections with each other, and relate to people who understand exactly
what they are going through.
“We are looking forward to sharing valuable information with the readers of San Diego Woman, enabling them to form meaningful
San Diego Woman
connections with each other, make better decisions, save time and money, feel less alone and less stressed,” Joe says.

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