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CONQUERING COVID  OPEN DIALOGUE CARRIES LEADERSHIP


                             FROM CRISIS TO RECOVERY

 ACTIVE BUILDING AND WELCOME HOME LAUNCH  BETWEEN BLOG POSTS AND MEDIA MENTIONS, the Edgewood and Vantage leadership teams have been talking
              their way through the unique challenges presented by the coronavirus pandemic. Throughout this critical period,
 Edgewood and Vantage   on-going communication has been key to determining best practices and sharing them with our communities.
 launched approximately
 80 communities on Active
 Building and Welcome Home
 to better communicate with   NAVIGATING CORONAVIRUS ISSUES THROUGH COMMUNICATION   APARTMENT FIRMS’ REACTIVATION
 our residents throughout    NEVER HAS COMMUNICATION BEEN MORE CRITICAL than during the current   PLANS BEGIN TO TAKE SHAPE
 the pandemic. Communica-  coronavirus pandemic. The COVID-19 news coverage is alarming and conflicting   REOPENING OF MULTI-FAMILY
 tion, ease of rental payments   for residents. That has created an opportunity for property managers to build   COMMUNITIES is not as easy as it
 and online service requests,   trust and establish themselves as reliable, transparent and consistent sources of   seems given its unique characteristics.
 while providing a social   information.                                            Staying up to date on guidelines,
 community network for                                                              creating a flexible plan and then rolling
 residents is paramount,   We understand that no one wants to be the bearer of bad news. But renters   it all out requires a tremendous effort.
 especially during COVID-19.   deserve the complete picture of how COVID-19 is affecting your community in
        order to fully understand the measures in place and do what they believe is best   https://rb.gy/mcrtbc
        for them. That kind of transparency builds trust. And trust is what will improve
        your relationship with your residents. Read more here: https://rb.gy/b9xwns
                                                                                    TECH TOOLS COULD SPUR QUICK
                                                                                    ECONOMIC RECOVERY FOR MULTIFAMILY
        HOW COVID-19 IS AFFECTING APARTMENT TURNS’ TIMETABLES
        AND PPE MAINTENANCE SUPPLY INVENTORIES                                      OUR PRESIDENT AND CEO,
                                                                                    CINDY SANQUIST, shares in a recent
        THE LINES WERE BLURRING for some apartment communities when it came         Multifamily Executive article how
        to defining “emergency” maintenance work orders based on Covid-19 safety    we’ve been piloting “A resident
        protocols. But with more and more states relaxing some of their rules, apartment   referral program in which prospects
        communities have expanded their own policies to address the safety needs of   can speak with current residents via
 FUN THINGS  team members and residents alike. Fortunately, the expert dedicated maintenance   the website and ask questions about

 Sharon Wick, Community Manager   teams of Edgewood and Vantage have longstanding relationships with our vendor   what it’s like to live at one of our
 and Natalie West-Makel, Service   partners, enabling us to provide turn services while adhering to CDC guidance   communities.” We are proud to
 Coordinator, of Renaissance Gardens   and best practices. We’re also utilizing mobile tools that allow service requests for   become an early adopter of Rentgrata
 let their playful sides show. Dressed   essential work to be sent directly to a mobile device, as well as other practices to   within the DC metro region.
 in colorful costumes, they danced   minimize person to person interactions. Read more here: https://rb.gy/tk5ipe  https://rb.gy/fpuv6g
 and sang their way through the
 community to brighten everyone’s day.
                        AS MUCH AS WE ARE ADAPTING TO THIS ‘NEW NORMAL’,  IT IS OUR ABILITY
                             TO PREPARE FOR THE ‘NEXT NORMAL’ THAT WILL SET US APART.
                                            —Jason Salamon, Senior Vice President of Human Resources



        ONBOARDING DURING A PANDEMIC          CINDY SANQUIST SPEAKS ON A PHASED APPROACH TO REOPENING

        AS THE COVID-19 PANDEMIC              AS MANY OF YOU KNOW, Edgewood and Vantage have been ranked in the
        GRIPPED THE NATION, many              National Multifamily Housing Council (NMHC) top 50 largest apartment managers
        companies laid off and furloughed     for five consecutive years (2015-2019) averaging nearly 30,000 units. Although we
        employees. Edgewood and Vantage       just missed the cut in 2020 due to the downshift in units last year, we are aiming
        weren’t among that group. Instead,    to continue to rank and strategically partner with NMHC. This would include a
        being an essential business with      solid and active membership/partnership online and on the ground, continuous
        thousands of residents needing us to   networking with all levels of constituents, proactive business development activities,
        take care of the property that they   thought leadership and speaking opportunities, and taking advantage of a wide
        call home, we were adding to our      array of education and industry trend data sharing.
        900-person workforce nationwide.      Cindy Sanquist recently participated in an NMHC article that speaks to how
        Onboarding, however, presents a       various national apartment companies will begin to “open back up” in a phased
        greater challenge in this era of closed   approach. Read the full article here: https://rb.gy/mcrtbc
        offices and social distancing. Read
        more here: https://rb.gy/tlaaxk       Her comments are directly related to the company-wide Active Building software
                                              solution that launched in May to help elevate the use of many of the property
                                              business practices online.
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