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49CHAPTER 4It%u2019s Not All About You. Or Is It?The Most Powerful Marketing Tactic (per Google)by Dan KennedyAn age-old copywriting secret is to %u201center the conversation already happening in your prospect%u2019s mind.%u201d One of the easiest ways to do this is to look at what everyone is talking about.According to USA Today, Google reported the top three trending searches for 2014 were for Robin Williams following his passing, Kim Kardashian%u2019s wedding to Kanye West, and Jared Leto.Yahoo! reported the top obsessions for 2013 included Miley Cyrus %u201ctwerking,%u201d Duck Dynasty, the casting of Fifty Shades of Grey, and The Walking Dead.