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52 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?That%u2019s exactly how long it took for Kylie Jenner%u2019s makeup line to sell on its release.Its incredible popularity allowed the young %u201cmogul%u201d to be reported by Money magazine as the youngest %u201cself-made%u201d billionaire in the world. And while you might argue that she had a little help, you can%u2019t argue that it was the most successful makeup launch of all time. Because unlike other makeup lines, Kylie had celebrity status and a massive following.Of course, this phenomenon goes beyond the Kardashians.Early in my career, I did a lot of work in the Palm Beach/Miami Luxury and Celebrity Market. From launching the Nat King Cole Generation Hope foundation, to planning the event and PR for the restaurant opening of Top Chef contestant Stephen Asprinio, to running events for Dine magazine, where celebrities and pseudo-celebrities would sometimes drop by (and there was a whole lot of glam, but little else), I worked with people who valued being %u201cseen%u201d over being %u201cheard.%u201d (See Figure 4.1 on page 53.)And even before Facebook existed, before everyone had a camera on their phone, people were making sure to get their photos taken with the celebrities as much as possible. Just being near these famous people somehow made them more famous.It%u2019s how a lot of organizations, concerts, and galas make more money with VIP and upgraded ticket events today. They offer the chance to have your photo taken with the celebrity.Like it or not, the people have spoken. And they love celebrity.The good news is, you can leverage this to your advantage. Big time. Let%u2019s fast-forward to today and focus on you. There is something better than rubbing shoulders with a celebrity: being a celebrity yourself.