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54 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?No longer do you need to get on the front page of The New York Times to launch your book, product, service, or company. No longer do you need to get a spot on the Today Show or win a big award to dominate your market.Note to The New York Times: If you want to put this book on your cover, I%u2019ll take it.Now, with simple brand positioning, you can turn yourself into the authority and expert in your market. This allows you to increase your attraction to your perfect prospect, decrease the time needed to close a sale, and increase the amount of money you receive from each customer.Turn Yourself into a Celebrity Using Facebook to Increase Your SalesDETERMINE YOUR UNIQUE SELLING PROPOSITIONWhat makes you different from your competitors, and how can you leverage that in your marketing?My distinction is that I am not just a social media expert, I also empower entrepreneurs to lean into their superpowers so they can grow their businesses profitably and have a company and life that they love. I share this fact often because the more you tell your audience what your story is, the more they will share it with others.Creating a following, developing a relationship, and staying in touch%u2014before you make an offer or try to sell something%u2014puts you in a can%u2019t-lose position. Your audience knows, likes/loves, and trusts you. They are ready to buy. In fact, they ask to buy something.So, when do you start? Weeks before your launch? Days?Like the old proverb says, %u201cThe best time to plant a tree is 20 years ago; the second best time is today.%u201dThe best time to grow your audience is right now. No matter what else you have going on, have planned, or hope to do, you should grow your audience. It is the most important asset of