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58 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?Wear tailored, pressed clothing. Get your hair and makeup done with an on-site stylist (for men and women). I am blessed to have a go-to %u201cmake me look my best%u201d team, but you can easily find someone who can come to you via Thumbtack, Priv, Glamsquad, or even WeddingWire.This isn%u2019t about changing your look. This is about looking like the best you, and for that, I leave it to the professionals.2. HAVE YOUR COVER PHOTOS PROFESSIONALLY DESIGNEDTrying to piecemeal together a good look for your Cover Photo with Canva or Word Swag is not easy, and while I used to teach that you should try to do this yourself, I%u2019ve changed my tune. I%u2019ve seen too many DIY cover photos that look terrible. Most people just don%u2019t have an innate eye for design, so it is 100% worth it to hire a professional to do this for you. Check out Upwork.com or Design Pickle if you are looking for ongoing design support. And while you%u2019re at it, have them design a cover photo for all your social media platforms.3. PUT OUT EXPERT CONTENTSpend one half-day a month to create your content for that month, and you can leverage it over and over again.First, pick a theme for the month, and then write four blog posts to support it.%u2022 Set goals.%u2022 Develop a monthly theme that supports your sales goals.%u2022 Create weekly subtopics that fit in each monthly theme.%u2022 Develop supporting content.Example for IT Services:%u2022 Set goals: Sell Cyber Security Audits%u2022 Develop a monthly theme that supports your sales goals: How To Protect Yourself From Being Hacked