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NO B.S. Guide to Direct Response Social Media Marketing 59CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?%u2022 Create weekly subtopics that fit in each monthly theme: Is your email being sold on the dark web? Mistakes Employees Make, Policies to Prevent Being Hacked, and Hacking Case Study%u2022 Develop supporting content: write blog series and newsletter articles4. SPREAD THE WORDNow that you%u2019ve gotten your %u201cpretty%u201d on with your profile pic and cover photo, and written and edited your expert content, it is time to spread the word about your fabulous self.For each of those blogs . . . 1. Write posts promoting the articles and run them on all your social media platforms (see Figure 4.4).FIGURE 4.4: Facebook Post Promoting Articles