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NO B.S. Guide to Direct Response Social Media Marketing 57CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?1. GET A PROFESSIONAL HEADSHOTWhen I see someone using a selfie as their headshot photo, it instantly screams, %u201cI am not the expert.%u201d It is unprofessional and gives off the immediate wrong impression.I mean, selfie? Really?We have a total of nine seconds to grab someone%u2019s attention and to make an impression.If you take into consideration how quickly someone can scroll through their newsfeed, the time is cut in half. What do you want your picture to say about you? What do you want your prospects, clients/customers/patients, and future employees to think of you when they see your photo?Get a professional photo taken. And do it when you are at your best.FIGURE 4.3: A featured photo of Kim Walsh Phillips and her Inner Circle Mastermind
