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NO B.S. Guide to Direct Response Social Media Marketing 61CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?Most important, stay consistent. Becoming the celebrity of your niche is not a once-and-done tactic. But playing the long game can reap big rewards.Say cheese.#NoBSsm Social Takeaways%u2022 Most marketers do not apply ANY direct marketing tactics to their strategic approach (if they are even strategic at all). #NoBSsm%u2022 Use tracking options available in each social media network profile and advertising platform. #NoBSsm%u2022 A slogan is definitely NOT a USP. #NoBSsm%u2022 A giant market is only useful to someone with a giant wallet. #NoBSsm%u2022 You can always update your program. You can even change your product. But you can%u2019t go back in time and grow an audience. #NoBSsm