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212 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 12 / WHY MICRO-COMMITMENTS MATTERAnd that%u2019s all they care about.The Year of the BlogEach year the media declares it is the %u201cYear of the Blog.%u201d When researched, we found articles spanning back to 2004. This is so misguided.Some of the titles:%u2022 2004: %u201cThe Eyes of the Nation: The Internet; Year of the Blog? Web Diarists Are Now Official Members of Convention Press Corps%u201d%u2022 2005: The Daily Whim: %u201cAnother Year of the Blog%u201d%u2022 2012: Non-Profits, Year of the Blog. Here%u2019s Why You Can%u2019t Afford to Wait Any Longer%u2022 2015: Blogging Isn%u2019t Dead. But Old-School Blogging Is Definitely Dying.1%u2022 2016: Why Your Small Business Must Start a Blog2%u2022 2019: Why Blogging Is a Waste of Your Time3%u2022 2019: 8 Reasons Why You Still Need to Blog4A blog is just a channel. It is your content in a digital medium. You still need to have effective messaging in order to get a high ROI. Remember, for every channel, your customers and prospects are the ones holding the remote control. Do not give them a reason to hit the mute button.What is true now is that your social media marketing efforts will crash and burn if you don%u2019t offer content as part 1 https://www.motherjones.com/kevin-drum/2015/01/blogging-isntdead-old-school-blogging-definitely-dying/2 https://www.entrepreneur.com/article/2710493 https://www.blogtyrant.com/why-blogging-is-a-waste-of-your-time/4 https://flockler.com/blog/8-reasons-why-you-still-need-to-blog