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NO B.S. Guide to Direct Response Social Media Marketing 215CHAPTER 12 / WHY MICRO-COMMITMENTS MATTERTo turn marketing into revenue, engage your audience in content that is useful before you start to sell. Use your content to build trust, bring attention to a problem, agitate the problem, and then sell your solution. This works much better than agitating first, which more closely describes Thanksgiving dinners with an ex-boyfriend%u2019s family, and not how you want to market on social media. Creating a content plan is not difficult if you first set some goals, stick to a schedule, and commit to it throughout the year.Set GoalsWith an integrated content plan, setting goals for what is to be sold requires a specific and detailed approach. It is important to begin with a clear vision of your desired outcome, then create content that supports it.Do you want to fill a workshop or seminar? Encourage prospects to schedule a sales conversation? Book your catering orders? Decide first your overall goal for your content. In this step, also determine the date the sale request will take place and any incentives you will offer to drive the sale home.We use our blog (https://powerfulprofessionals.com/blog/) to offer value to our audience, establish ourselves as experts and authorities in the marketplace, share case studies to build trust, and to get more leads for our business.Our blog and daily emails are both the first and final step of a lot of our prospect requests. They come in through reading the blog, stay on our list for a few weeks, months, or even years, and then make a purchase of one of our courses or join our Coaching.Some of my most popular blog topics were all of the how-to variety:1. %u201cThe Social Media Cash Machine Landing Page Template%u201d: https://powerfulprofessionals.com/?s=Cash+machine+