Page 52 - Demo

214 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 12 / WHY MICRO-COMMITMENTS MATTERTactic: Include multimedia resources, such as audio files to listen to or videos to watch that support your blog content.%u2022 Bounce rate. (Obvious sign for Google that your stuff stinks.) This is if someone comes to your page and immediately leaves. Tactic: Make sure your ads match what viewers will see on the landing page you are inviting them to visit. Speak directly to viewers, letting them know that this page was meant for them.%u2022 Spelling and grammar. Proofing does matter! Google is scanning for content churned out by robots by checking the grammar and spelling to make sure it is good.Tactic: Make proofing part of your blog strategy. And do yourself a favor . . . have it be someone else. We are never good at seeing our own mistakes. We have a proofreader contracted and someone on staff, too, but if you don%u2019t produce enough content for that to make sense, use a freelancing resource or site like Grammarly or ProWritingAid to get your content checked.While those are Google%u2019s goals, your goal in writing content should go beyond simply %u201cranking high.%u201d Writing a blog establishes trust and authority in your niche. You are the expert sharing content, securing you as the leader in your industry. It gives a chance for your prospects to get to know you before being asked to buy anything. And it can introduce them to concepts and frameworks that lead into sales down the road. Plus, if you encourage commenting on your blogs, those comments create social proof for others to see folks who agree with your thought leadership. This alone goes a long way in building trust with your tribe. So, a blog? Yup, it%u2019s not optional. It is the core foundation of an effective direct-response social media marketing strategy.