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NO B.S. Guide to Direct Response Social Media Marketing 213CHAPTER 12 / WHY MICRO-COMMITMENTS MATTERof the equation. And there are many reasons to develop great content.How to Draw in Leads with Your BlogGreat SEO (search engine optimization), aka how people can find your blog, can no longer be manipulated by using tricks of the past. Internet %u201cexperts%u201d used to teach cheat methods of using thousands of hidden pages or meta tags. Trying this will get you in trouble with the biggest search engines and cause you to lose time and money. At one point, German car manufacturer BMW was blacklisted by the search giant Google. Google%u2019s top rule is that companies should design websites for users and not search engines. BMW admittedly used %u201cdoorway pages%u201d in order to boost its web traffic. For this offense, the car manufacturing giant saw its top-ranking numbers dive drastically to a zero ranking.When it comes to ranking higher on Google for content, some of the things they are looking for include:%u2022 Click-through rates. Once people come to your site, do they click around? Do they engage with your content in any way?Tactic: Offer links in your blog posts, and ask for comments and questions at the end of the post.%u2022 Scroll rate. Do your visitors go below the fold, below what they see on their first screen, when they visit your site?Tactic: Break paragraphs and images up on your blogs so they are only partially visible on the top third of your web page. Entice your viewer to scroll down to see what else is on the page.%u2022 Time on page. How long do they spend engaging with content on your page?