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NO B.S. Guide to Direct Response Social Media Marketing 219CHAPTER 12 / WHY MICRO-COMMITMENTS MATTERcontent creation. Bonus: You will get the exact copy that people use when describing their pain points. This is usually quite different than the way those in your industry refer to it.Researching these questions may create some ideas and directions for content. Also, take a close look at the links to content within the answers to these questions. Follow these links to see what others in your industry are doing with their content online. (Spying can be fun and profitable! Just keep those dang binoculars hidden.)You may also want to set up and conduct a survey, or call your existing customers and prospective customers to find out what needs are unmet. When you begin to write your content, keep those unmet needs in mind. Use the information you collect to create a veritable library of remarkable content that is designed to help your customers get what they can%u2019t get anywhere else. Storytelling, testimonials, and providing something of value that meets people%u2019s needs should all be included in your content.Each post can be anywhere from 350 to 2,000 words. The length should depend on how long it takes to fully get your point across. I have found my shorter blogs perform better with email list opt-ins and driving calls to action, but the same isn%u2019t true for some of our clients. Test what works best for your specific market, and be very wary of anyone who tries to tell you there is one end-all-be-all for every market.Write Social Media PostsOnce you have your content written, use this content as the source for your social media posts for the month. Engage your social network in an ongoing conversation focused around your topic theme on LinkedIn, Instagram, Twitter, Facebook, and other networks.