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220 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 12 / WHY MICRO-COMMITMENTS MATTERThis way, all of your content is created with your sales strategy in mind. All of your posts and articles are about walking your prospect toward the sale.You can use the same three-line post method used to promote your Juicy Carrot (see page 102) for promoting your blog. Automate PublicationOn-time and consistent delivery is an essential part of making the plan work.To ensure this, schedule all content in advance. The last thing you want is to have a blog post or social media deadline sneak up on you with no idea of what content you%u2019ll need. You can use a service like TweetDeck or HootSuite to pre-program all your content on Twitter, Facebook, and LinkedIn. Schedule your blog posts and emails ahead of time in your application as well.For blogs, you should post new, relevant content at least once or twice a week. Your readers should also know the day you typically post, and keep to that schedule. Alert readers via email about any new posts on your blog and promote these posts in your social media network.We use a project management software called %u201cBasecamp%u201d to manage our blogging process. Our procedure looks like this:1. We map out our content a month ahead of time in a set content-planning meeting held each month. 2. I write the weekly blog post when I batch our emails and social media posts for the month. 3. Our internal and external proofreaders review the piece. 4. It is then given to the designer who formats and places it on the website. 5. Then another staff person sends out an email with a link to the blog post.6. I create several social media posts that link back to the blog and share it a few times during the week.