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NO B.S. Guide to Direct Response Social Media Marketing 221CHAPTER 12 / WHY MICRO-COMMITMENTS MATTERWhether it is just you on the team%u2014as was my case for a long time%u2014or you have a full team in place, scheduling time and being consistent are key to multiplying the results from your blog. Publish ContentThis is when it starts to become fun. Launch your content and start to analyze the results. A/B test different times of day to send messages and post content, different subject lines to get your emails opened, etc. Tweak your remaining content appropriately.Ask yourself if your content is useful to customers before publishing.While your goal is the sale, the process of getting there includes being useful to your audience.%u201cYoutility is marketing so useful, people would pay for it. It%u2019s a necessity for all businesses now, forced to compete for attention, not just against other companies selling the same stuff but also against everyone and everything. In this hyper-competitive era, you don%u2019t break through the clutter by shouting the loudest, you get noticed by being truly and inherently useful.%u201d %u2014Jay Baer, author of Youtility: Why Smart Marketing Is About Help Not Hype (Portfolio, 2013)How to Run a Micro-Commitment Campaign1. Develop blog content that would appeal to your target market. 2. Develop a %u201cJuicy Carrot,%u201d giving your target market something of value, such as a free report, ebook, video series, etc. (For a step-by-step %u201chow to%u201d on creating a Lead Magnet, visit www.NoBSSocialMediaBook.com.)