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NO B.S. Guide to Direct Response Social Media Marketing 223CHAPTER 12 / WHY MICRO-COMMITMENTS MATTER#NoBSsm Social Takeaways%u2022 Marketers talk too much about themselves. Think about the pain points of the end user or the person you%u2019re trying to reach. #NoBSsm%u2022 Your prospects don%u2019t have time to figure out why they should buy from you. After all, that%u2019s not their job. It%u2019s yours. #NoBSsm%u2022 Before you go for the sale, start from a position of value with your target market. #NoBSsm%u2022 Raise your relevancy by offering great content to identify your target market, and only once they have been nurtured should you sell. #NoBSsm%u2022 Do not spend time trying to be everything to everyone. Focus your brand around your Unique Selling Proposition and target market. #NoBSsm%u2022 Your content should be 85% PBS and 15% QVC, meaning that you shouldn%u2019t self-promote or sell more than 15% of the time. #NoBSsm