Page 64 - Demo
P. 64
CHAPTER 14 / TRANSFORMATION THROUGH OPTIMIZATION2647LP%u0003LV%u0003WKH%u0003 EHVWVHOOLQJ%u0003 DXWKRU%u0003 RI%u0003Landing Page Optimization and CEO RI%u0003 6LWH7XQHUV%u0011%u0003 $%u0003 FRPSXWHU%u0003 VFLHQWLVW%u0003 DQG%u0003 FRJQLWLYH%u0003 VFLHQWLVW%u0003 E\\%u0003 HGXFDWLRQ%u0003%u000bKLV%u0003 3K%u0011'%u0011%u0003 VWXGLHV%u0003 ZHUH%u0003 LQ%u0003 QHXUDO%u0003 QHWZRUNV%u0003 DQG%u0003 DUWL%u08c5FLDO%u0003 LQWHOOLJHQFH%u000c%u000f%u0003KH%u0003 KDV%u0003 GHYHORSHG%u0003 DQ%u0003 H[SHUWLVH%u0003 LQ%u0003 XVHU%u0010FHQWHUHG%u0003 GHVLJQ%u000f%u0003 SHUVXDVLRQ%u000f%u0003 DQG%u0003XQGHUVWDQGLQJ%u0003RQOLQH%u0003EHKDYLRU%u000f%u0003DQG%u0003ODQGLQJ%u0003SDJH%u0003WHVWLQJ%u0011%u0003,Q%u0003WKH%u0003PLG%u0010%u0014ffiffi%u0013V%u0003KH%u0003EHFDPH%u0003RQH%u0003RI%u0003WKH%u0003HDUO\\%u0003SLRQHHUV%u0003LQ%u0003WKH%u0003GLVFLSOLQH%u0003RI%u0003ZHEVLWH%u0003FRQYHUVLRQ%u0003UDWH%u0003RSWLPL]DWLRQ%u00112YHU%u0003 WKH%u0003 SDVW%u0003 %u0014%u0018%u0003 \\HDUV%u000f%u0003 7LP%u0003 KDV%u0003 KHOSHG%u0003 D%u0003 QXPEHU%u0003 RI%u0003 PDMRU%u0003 8%u00116%u0011%u0003 DQG%u0003LQWHUQDWLRQDO%u0003EUDQGV%u0003WR%u0003GHYHORS%u0003VXFFHVVIXO%u0003ZHE%u0010EDVHG%u0003LQLWLDWLYHV%u0011%u0003&RPSDQLHV%u0003OLNH%u0003 *RRJOH%u000f%u0003 ([SHGLD%u000f%u0003 .RGDN%u000f%u0003 H+DUPRQ\\%u000f%u0003 )DFHERRN%u000f%u0003 $PHULFDQ%u0003 ([SUHVV%u000f%u0003&DQRQ%u000f%u00031HVWOH%u000f%u00036\\PDQWHF%u000f%u0003,QWXLW%u000f%u0003$XWR'HVN%u000f%u0003DQG%u0003PDQ\\%u0003RWKHUV%u0003KDYH%u0003EHQH%u08c5WWHG%u0003IURP%u00037LP%u07e4V%u0003GHHS%u0003XQGHUVWDQGLQJ%u0003DQG%u0003LQQRYDWLYH%u0003SHUVSHFWLYH%u00117LP%u0003LV%u0003DOVR%u0003WKH%u0003RQOLQH%u0003YRLFH%u0003RI%u0003FRQYHUVLRQ%u0003RSWLPL]DWLRQ%u0003DV%u0003WKH%u0003KRVW%u0003RI%u0003WKH%u0003%u07e7/DQGLQJ%u00033DJH%u00032SWLPL]DWLRQ%u07e8%u0003SRGFDVW%u0003RQ%u0003:HEPDVWHU5DGLR%u0011IP%u0011Where Testing and Optimization DON%u2019T IntersectKim:%u0003:KDW%u0003 DUH%u0003 VRPH%u0003 RI%u0003 WKH%u0003 ELJJHVW%u0003 PLVWDNHV%u0003 IRONV%u0003 DUH%u0003 PDNLQJ%u0003 WKDW%u0003 WKH\\%u0003FRXOG%u0003FRUUHFW%u0003WR%u0003PDNH%u0003WKHLU%u0003VLWH%u0003PRUH%u0003RSWLPL]HG\Tim:%u0003,%u0003GHYRWH%u0003DQ%u0003HQWLUH%u0003FKDSWHU%u0003LQ%u0003P\\%u0003Landing Page Optimization%u0003ERRN%u0003WR%u0003ZKDW%u0003,%u0003FDOO%u0003%u07e7WKH%u0003VHYHQ%u0003GHDGO\\%u0003VLQV%u0003RI%u0003ODQGLQJ%u0003SDJH%u0003GHVLJQ%u0011%u07e8%u00037KH\\%u0003DUH%u0003SUHWW\\%u0003FRPPRQ%u000f%u0003HQGHPLF%u0003LQ%u0003DOPRVW%u0003HYHU\\%u0003SDJH%u0003ZH%u0003VHH%u00117KHUH%u0003 LV%u0003 WRR%u0003 PXFK%u0003 WH[W%u0003 RQ%u0003 WKH%u0003 SDJH%u000f%u0003 XVXDOO\\%u0003 IRU%u0003 JRRG%u0003 UHDVRQV%u0003OLNH%u0003 6(2%u000f%u0003 EXW%u0003LW%u07e4V%u0003 VWLOO%u0003WRR%u0003 PXFK%u0003WH[W%u0011%u00037KHUH%u0003 DUH%u0003 YLVXDO%u0003 GLVWUDFWLRQVffl%u0003DQ%u0003XQFOHDU%u0003FDOO%u0003WR%u0003DFWLRQ%u000f%u0003WRR%u0003PXFK%u0003FKRLFH%u0011%u00037KHVH%u0003WKLQJV%u0003RYHUZKHOP%u0003SHRSOH%u0003E\\%u0003H[SHFWLQJ%u0003WKHP%u0003WR%u0003GLJHVW%u0003\\RXU%u0003VWXII%u0011%u0003
