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222 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 12 / WHY MICRO-COMMITMENTS MATTER3. For at least two weeks, run your blog content and lead magnet to your perfect prospects, targeting your list and followers.4. When you start to run your main offer, focus on the warm leads you have created:%u2022 Followers%u2022 Website traffic (retargeting using Website Custom Audience)%u2022 Email list When we went straight to cold traffic, our cost was $3.00 per webinar attendee, and our show-rate was 20%. When we changed this strategy to a micro-commitments plan, our opt-in decreased to $0.87 each and our show-rate jumped to over 50%. Even if you add in the $1.23 it takes for us to get someone on our email list, we are ahead of the game by using this formula.