Page 41 - Demo

NO B.S. Guide to Direct Response Social Media Marketing 55CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?your business. More important than your product, program, or service. Seriously.You can always update your program. You can even change your product. But you can%u2019t go back in time and grow an audience.It is one of the things I am most thankful for in our company that we have in place. Having an audience has allowed me to land book deals with cash advances and launch to best-selling status. It allows us to win affiliate contests that bring in extra cash, and it gives us the ability to launch new products, programs, and services to sales right away without having to waste thousands in advertising.Recently, we launched our new RISE magazine, and in one day, sold thousands of dollars in subscriptions (see Figure 4.2 on page 56). That never would have happened if we tried promoting our magazine on Facebook to people who didn%u2019t know us. Never. Would. Have. Happened.We have also come in the top ten for multiple affiliate launches, competing against the %u201cbig dawgs,%u201d like Eben Pagan, Brian Tracy, Jeff Walker, and the like. Because I%u2019ve grown my list and keep in touch with them, and continually give them value, when I recommend something (which I only do when it rocks, of course), they listen, take action, and sign up.And my favorite thing: We%u2019ve been able to launch two successful masterminds in the past year with the most amazing entrepreneurs I%u2019ve ever met (see Figure 4.3 on page 57). Working with them is literally my favorite thing I do for work. And this is only possible because of building an audience first. Nurturing them. Giving them value. Taking good care of them because they trust me and that is what is called for me to do.The future of business lies in the list, in the relationship you build with your audience, and the value you give them. Not in the transaction of the sale.