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50 NO B.S. Guide to Direct Response Social Media Marketing CHAPTER 4 / IT%u2019S NOT ALL ABOUT YOU. OR IS IT?According to Business Insider, Google reported the top three trending searches for 2018 were for the World Cup, Avicii following his passing, and Mac Miller, also following his passing.1BestLife reports the top three biggest pop culture obsessions of 2018 featured the Black Panther movie, the Royal Wedding between Prince Harry and Meghan Markle, and Beyonc%u00e9, as the first female headliner at the famous Coachella music festival.2The popularity of these searches indicates what is on your prospect%u2019s mind. Obviously, they are celebrity-related. People love celebrities. They%u2019re obsessed with them. A single celebrity death will often trump media coverage over anything else, even if the reality of other news is far more staggering.People are fascinated by celebrities, and that trend isn%u2019t going to change. It%u2019s only growing. And, inexplicably, people confuse celebrity with credibility.This is good news for smart marketers.Every year billions of dollars are spent on celebrity endorsements. People will buy whatever celebrities eat, drink, wear, and drive. They want to know what celebrities do, and where they shop, live, and do business. Tap into celebrity and you have access to the most powerful marketing force available.It%u2019s easier than you think.If you do business on a local level, it%u2019s relatively easy and inexpensive to become a local celebrity. If you do business nationally but in a niche market, it%u2019s also relatively inexpensive.Make yourself famous by writing articles and books, giving lectures, and being active in industry and community affairs. Feature yourself in your advertising, videos, webinars, and social media networks. Get interviewed on radio and TV, and post the files on your website.1 https://www.businessinsider.com/top-google-searches-of-2018-2018-122 https://bestlifeonline.com/pop-culture-2018/