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CHAPTER 14 / TRANSFORMATION THROUGH OPTIMIZATION282FIGURE 14.13:%u00037HQQLV%u0003&HQWUDO%u00036SOLW%u00037HVW%u0003&RQYHUWLQJ%u0003$G%u0003ZLWK%u00031HZ%u0003,PDJHStep 4: Audience Testing:KHQ%u0003LW%u0003FRPHV%u0003WR%u0003DXGLHQFH%u0003WHVWLQJ%u000f%u0003WKHUH%u0003ZHUH%u0003PDQ\\%u0003GLIIHUHQW%u0003DYHQXHV%u0003ZH%u0003FRXOG%u0003WDNH%u0003WR%u0003KLW%u0003HDFK%u0003W\\SH%u0003RI%u0003SOD\\HU%u0011,Q%u0003RXU%u0003WHVWLQJ%u000f%u0003WKH%u0003IROORZLQJ%u0003WDUJHW%u0003DXGLHQFHV%u0003SHUIRUPHG%u0003WKH%u0003EHVWffl%u07ed%u0003/RRN%u0010DOLNH%u0003RI%u0003)LIWK6HW%u0003HPDLOV%u0011%u0003:KHQHYHU%u0003ZH%u0003VWDUW%u0003D%u0003QHZ%u0003FDPSDLJQ%u000f%u0003ZH%u0003ZDQW%u0003WR%u0003VWDUW%u0003ZLWK%u0003VRPHWKLQJ%u0003ZH%u0003NQRZ%u0011%u0003
