Page 85 - Demo

CHAPTER 14 / TRANSFORMATION THROUGH OPTIMIZATION285Why Doesn%u2019t a Click Turn into Business?by Parthiv Shah6LGH%u0003 QRWH%u0003 IURP%u0003 .LPffl%u0003 ,I%u0003 \\RX%u0003 KDYH%u0003 PDGH%u0003 LW%u0003 WKLV%u0003 IDU%u0003 LQ%u0003 WKH%u0003 ERRN%u000f%u0003FRQJUDWXODWLRQV%u0003DUH%u0003LQ%u0003RUGHU%u0011%u0003,%u0003EHOLHYH%u0003\\RX%u0003KDYH%u0003D%u0003JUHDWHU%u0003FKDQFH%u0003of implementing the strategies contained in it. And if you do, then you are going to need to do something with all of those leads you EHJLQ%u0003WR%u0003EULQJ%u0003LQ%u0011%u0003,I%u0003\\RX%u0003OHDYH%u0003LW%u0003XS%u0003WR%u0003\\RX%u0003RU%u0003\\RXU%u0003WHDP%u0003WR%u0003PDQXDOO\\%u0003facilitate them, then you have a great chance of losing leads and the dollars and time spent bringing them in. To effectively manage \\RXU%u0003OHDG%u0003%u08c5RZ%u000f%u0003\\RX%u0003QHHG%u0003D%u0003V\\VWHP%u0003LQ%u0003SODFH%u000f%u0003VRPHWKLQJ%u0003WKDW%u0003FDQ%u0003EH%u0003DXWRPDWHG%u0003DQG%u0003RSWLPL]HG%u0011%u0003,Q%u0003WKLV%u0003FKDSWHU%u00033DUWKLY%u00036KDK%u000f%u00033UHVLGHQW%u0003of eLaunchers, www.eLaunchers.com, shares how to develop a system for social media./HW%u07e4V%u0003 VD\\%u0003 \\RXU%u0003 VRFLDO%u0003 PHGLD%u0003 KDV%u0003 GRQH%u0003 LWV%u0003 MRE%u0011%u0003