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CHAPTER 14 / TRANSFORMATION THROUGH OPTIMIZATION283KRW%u0003OHDG%u0003OLVW%u0003%u000bDQG%u0003\\HV%u000f%u0003ZH%u0003H[FOXGHG%u0003H[LVWLQJ%u0003PHPEHUV%u000c%u0011%u00032XU%u0003QXPEHUV%u0003SURYHG%u0003WKLV%u0003ZDV%u0003D%u0003NH\\%u0003OLVW%u0003WR%u0003XVH%u000f%u0003DQG%u0003ZHE%u0003UHWDUJHWLQJ%u0003FRQWLQXHV%u0003WR%u0003EH%u0003RQH%u0003RI%u0003WKH%u0003WRS%u0003DXGLHQFHV%u0003IRU%u0003PRVW%u0003RI%u0003RXU%u0003FOLHQW%u0003DFFRXQWV%u0011Engaging with Fans$VLGH%u0003IURP%u0003)DFHERRN%u0003DGV%u000f%u0003ZH%u0003ZURWH%u0003SRVWV%u0003DQG%u0003PDQDJHG%u0003GDLO\\%u0003FRQWHQW%u0003RQ%u0003WKH%u00037HQQLV%u0003&HQWUDO%u0003)DFHERRN%u000f%u00037ZLWWHU%u000f%u0003DQG%u0003/LQNHG,Q%u0003SDJHV%u0011%u0003:KDW%u0003,%u0003ORYHG%u0003DERXW%u0003WKHVH%u0003SRVWV%u0003LV%u0003WKDW%u0003ZH%u0003JRW%u0003WR%u0003SOD\\%u0003D%u0003ELW%u0003DV%u0003WKLV%u0003EUDQG%u0003LV%u0003D%u0003ELW%u0003FRQYHUVDWLRQDO%u000f%u0003VXSHU%u0003IXQ%u000f%u0003DQG%u0003D%u0003OLWWOH%u0003ULVTX%u00ab%u0011%u0003%u000b6HH%u0003)LJXUH%u0003%u0014%u0017%u0011%u0014%u0017%u0003EHORZ%u0003DQG%u0003)LJXUH%u0003%u0014%u0017%u0011%u0014%u0018%u0003RQ%u0003SDJH%u0003%u0015fl%u0017%u0011%u000cFIGURE 14.14:%u00037HQQLV%u0003&HQWUDO%u00035LVTX%u00ab%u0003$G%u0003,QFUHDVHG%u0003(QJDJHPHQW
