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download a report, request more information... or BUY your widget.After a few false starts, (and spending a fortune trying to solve this SUREOHP%u000c%u000f%u0003,%u0003GLVFRYHUHG%u0003WKH%u0003722/%u0003DQG%u0003GHYHORSHG%u0003WKH%u0003352&(66%u0003WKDW%u0003accomplishes all this, and more.THE PRISM Why People BuyDiscovery Process...:LWK%u0003WKLV%u0003XQLTXH%u0003SURFHVV%u000f%u0003,%u0003GHWHUPLQH%u0003WKH%u0003*$,16%u0003\\RXU%u0003SURVSHFWV%u0003ZDQW%u0003WR%u0003DFKLHYH%u000f%u0003WKH%u00033$,16%u0003WKH\\%u0003ZDQW%u0003WR%u0003DYRLG%u000f%u0003DQG%u0003WKH%u0003-REV%u00037R%u0003%H%u0003Done for them.Next, I examine your VALUE PROPOSITION. I analyze your products and services WKURXJK%u0003WKH%u0003OHQV%u0003RI%u0003+2:%u00037+(<%u0003&5($7(%u0003*$,1%u0003DQG%u0012RU%u00035(/,(9(%u00033$,1%u000f%u0003DQG%u0003KRZ%u0003WKH\\%u0003%u00b5GR%u0003WKH%u0003MREV%u0003WKDW%u0003QHHG%u0003WR%u0003EH%u0003GRQH%u00b6%u0003IRU%u0003WKH%u0003SURVSHFW%u0003WR%u0003JHW%u0003ZKDW%u0003WKH\\%u0003ZDQW%u0011:KHQ%u0003\\RXU%u00039$/8(%u0003352326,7,21%u0003PDWFKHV%u0003\\RXU%u0003SURVSHFWV%u00b6%u0003*$,16%u000372%u0003${body.pageText}+,(9(%u000f%u00033$,16%u000372%u0003$92,'%u000f%u0003DQG%u0003-2%6%u000372%u0003%(%u0003'21(%u000f%u0003WKHUH%u0003LV%u0003D%u0003%u00bfW%u0011%u0003$QG%u000f%u0003ZH%u0003ZLOO%u0003KDYH%u0003XQFRYHUHG%u0003WKH%u0003KRW%u0010EXWWRQ%u0003LVVXHV%u0003that GET and HOLD a good prospect%u2019s attention.This was the missing piece.:LWK%u0003KRW%u0010EXWWRQ%u0003LVVXHV%u0003WKDW%u0003DUH%u0003$//%u0003$%287%u00037+(%u000335263(&7%u000f%u0003VSHOOHG%u0003RXW%u000f%u0003WKH%u0003FRS\\ZULWHU%u0003KDV%u0003WKH%u0003%u00bfUHSRZHU%u0003LW%u0003WDNHV%u0003WR%u0003ZULWH%u0003VWURQJ%u000f%u0003engaging copy that gets and holds attention.Copy that rises to this level, draws good prospects into your world.7KH%u0003ZL]DUGV%u0003RI%u0003PDUNHWLQJ%u000f%u0003SHUVXDVLRQ%u000f%u0003DQG%u0003VDOHV%u0003DJUHHffl%u0003LI%u0003\\RX%u0003ZDQW%u0003to persuade someone to do something, OLNH%u0003WDNH%u0003D%u0003VHULRXV%u0003ORRN%u0003at your product or service, you must;