Page 37 - Demo

1) Understand what your prospects want, ZKLFK%u0003LV%u0003QHYHU%u0003D%u0003SURGXFW%u0003RU%u0003D%u0003VHUYLFH%u00112) Understand the PROBLEM they face DQG%u0003WKH%u00033$,1%u0003it causes, LQFOXGLQJ%u0003ZK\\%u0003WKH\\%u0003KDYH%u0003WKH%u0003SUREOHP%u000f%u0003ZK\\%u0003PRVW%u0003VROXWLRQV%u0003IDLO%u000f%u0003DQG%u0003ZK\\%u0003\\RXUV%u0003LV%u0003GL%u0263HUHQW%u00113) Then, craft content that pushes those buttons, pulls your prospects into your world, and demonstrates you XQGHUVWDQG%u0003WKHLU%u0003SUREOHP%u000f%u0003DQG%u0003KDYH%u0003D%u0003VROXWLRQ%u0003WKDW%u0003PD\\%u0003ZRUN%u0003ZHOO%u0003IRU%u0003WKHP%u000f%u0003DV%u0003LW%u0003KDV%u0003IRU%u0003RWKHUV%u0011%u00037KLV%u0003LV%u0003KRZ%u0003\\RX%u0003(17(5%u00037+(%u0003&219(56$7,21%u0003,1%u0003<285%u000335263(&7%u00b66%u00030,1'%u0011%u0003$QG%u000f%u0003ZKHQ%u0003\\RX%u0003HQWHU%u0003WKDW%u0003FRQYHUVDWLRQ%u0003ZLWK%u0003this level of understanding, \\RX%u0003($51%u0003\\RXU%u0003SURVSHFWV%u0003DWWHQWLRQ%u0011%u00037KH\\%u0003VHH%u0003\\RX%u0003DV%u0003DQ%u0003DXWKRULW\\%u0011%u0003$QG%u000f%u0003DUH%u0003KDSS\\%u0003\\RX%u0003DUULYHG%u0003LQ%u0003WKHLU%u0003OLIH%u0004Tools for Explosive GrowthPRISM Research = PROSPECTS PRISM Why People Buy Discovery Process = COPY THAT SELLS1. The PRISM Research Method%u2122%u000f%u0003LGHQWL%u00bfHV%u0003\\RXU%u0003LGHDO%u0003prospects, people who are virtual clones of your best customers RU%u0003FOLHQWV%u000f%u0003WKH%u0003RQHV%u0003ZKR%u00033$<%u000f%u000367$<%u0003DQG%u00035()(5%u000f%u0003WKH%u0003RQHV%u0003\\RX%u0003wish everyone was like.2. The PRISM %u2013 Why People Buy - Discovery Process;1) nails down the problems, the pain and the emotions your SURVSHFWV%u0003H[SHULHQFH%u0011%u0003%u0015%u000c%u0003,GHQWL%u00bfHV%u0003WKH%u0003JDLQV%u0003WKH\\%u0003ZDQW%u0003DQG%u0003WKH%u0003jobs to be done for them to avoid the pain and enjoy the gain. And; 3) details how your product solves the problem, eliminates the pain, and gives the customer the gains they want.Arm a copywriter with this information, and they have what