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NO B.S. Guide to Successful Marketing Automation viiCONTENTSCHAPTER 13Automating Direct Mail and Strategic Gifting . . . . . . . . . . . . . . . . . . . . . . . 127by Parthiv Shah6WUDWHJLF%u0003*LIWLQJ%u0003&DVH%u0003+LVWRU\\ffl%u00037KH%u00036WRU\\%u0003RI%u0003+ROH%u0003+RJ]%u000f%u0003%u0014%u0016%u00133HUVRQDOL]DWLRQ%u0003$GGV%u0003(QRUPRXV%u0003,PSDFW%u000f%u0003%u0014%u0016%u00143UDFWLFDO%u00036WHSV%u0003IRU%u0003,PSOHPHQWDWLRQ%u000f%u0003%u0014%u0016%u0017/RRNLQJ%u0003$KHDGffl%u00037UHQGV%u0003LQ%u0003'LUHFW%u00030DLO%u0003DQG%u00036WUDWHJLF%u0003*LIWLQJ%u000f%u0003%u0014%u0016%u0018CHAPTER 14Case History: How Using Artificial Intelligence to Create a Black Friday Challenge Funnel Hit a Sales Home Run . . . . . . 139IURP%u0003-H%u037f%u0003+XQWHU%u0003DQG%u00036DPXHO%u0003
