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150 NO B.S. Guide to Selling Your Company for Top DollarINDEXmarketing (continued)being marketing oriented %u0016%u001a%u00b2%u0016flInternet marketing 57VFLHQWL%u00c0F%u0003PDUNHWLQJ%u0003%u0016%u0019%u00b2%u0016%u001asee also advertisingPDUNHWLQJ%u0003WR%u0003WKH%u0003IURQW%u0003URZ%u0003128Marvel 5McDonald%u2019s 55Meis, John 119Melrose, David 124MGE Consultants 119Miracle Ear 25mission creep 91Mission Impossible 87moneyFKDQJHV%u0003\\RX%u0003fl%u0014%u00b2fl%u0015and family 140PRUH%u0003WR%u0003JHW%u0003fl%u001a%u00b2ffi%u0013PRUWJDJHV%u0003ffi%u00b2%u0014%u0013movie stars, compensation 20PXOWLSOLHU%u0003H%u037fHFW%u0003%u0014%u0015%u00140XQJHU%u000f%u0003&KDUOLH%u0003%u0014%u0016%u00180XVN%u000f%u0003(ORQ%u0003%u0017fl%u00b2%u0017ffi%u000f%u0003%u0019ffiQHJDWLYH%u0003UHVSRQVH%u0003%u001a%u0018%u00b2%u001a%u001anegotiation, last-minute %u0014%u0016%u000f%u0003%u0014%u0018net income, professional SUDFWLFHV%u0003%u0014%u0014%u001a%u00b2%u0014%u0014fl1R%u0003%%u00116%u0011%u0003,QQHU%u0003&LUFOH%u0003%u0014fl%u000f%u0003%u0019%u0019%u00b2%u0019ffi%u000f%u000374, 86, 88, 91, 118QRQ%u0010FRPSHWH%u0003DJUHHPHQWV%u0003%u0016%u0015%u000f%u0003fl%u0018%u00b2fl%u001anumbers to track and present WR%u0003EX\\HUV%u0003%u0014%u0016%u00142DNOH\\%u000f%u00037HG%u0003fl%u0014%u000f%u0003%u0014%u0016%u0016%u00b2%u0014%u0017%u0014O%u2019Leary, Kevin 25RQOLQH%u0003PDUNHWLQJ%u0003%u0016%u0019RUSKDQHG%u0003FXVWRPHUV%u0003%u0016%u0016RYHUKHDG%u0003%u0017fl%u00b2%u0017ffi2[ERZ%u0003$GYLVRUV%u0003%u0014%u0016ffi%u00b2%u0014%u0017%u0013Palmer, Arnold 116SD\\%u0003SHU%u0003FOLFNV%u0003%u0016%u0018%u0003see also marketingPE see Private Equitypeople see employeesperformance-based note 1243HUU\\%u000f%u0003'HQQLV%u0003%u0014%u0014%u00163KHOSV%u000f%u0003'DYLG%u0003ffi%u0016%u00b2ffi%u0017%u000f%u0003%u0014%u0013%u0018%u00b2%u0014%u0014%u0017Pino, Laurence J. 94pizza shops and soft drink FRPSDQ\\%u0003%u0015%u0017%u00b2%u0015%u0018post-sale employment/consulting agreement ffi%u0013%u00b2ffi%u0016post-sale outcomes 14SUH%u0010HPSWLYH%u0003VWULNHV%u0003%u0019%u0018%u00b2%u0019%u0019SUHQXSV%u0003ffi%u0016SULFLQJ%u0003%u0017ffi%u00b2%u0018%u0013private equity, professional practices 1073ULYDWH%u0003(TXLW\\%u0003%u000b3(%u000c%u0003%u0015%u0018%u00b2%u0015%u0019SURIHVVLRQDO%u0003SUDFWLFHV%u0003%u0014%u0013%u0019%u00b2%u0014%u0014%u0017SUR%u00c0W%u0003%u0017%u001a%u00b2%u0017flEROVWHULQJ%u0003%u0014%u0014fl%u00b2%u0014%u0014ffiSULFLQJ%u0003%u0017ffi%u00b2%u0018%u0013SUR%u00c0WDEOH%u0003HPSOR\\HHV%u0003%u0017%u0017rapport, and relationships %u001a%u0016%u00b2%u001a%u0017Reagan, Ronald 41reality of selling the company %u0014%u0016%u00b2%u0014%u0019reasons deals don%u2019t happen %u0014%u0015fl%u00b2%u0014%u0016%u0013see also Deal-Killersrelationships, and rapport %u001a%u0016%u00b2%u001a%u0017relaxation 82Preview Copy | 56