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NO B.S. Guide to Selling Your Company for Top Dollar 5IMPORTANT AUTHOR%u2019S INTRODUCTION NOT TO BE SKIPPEDWhen I was on a celebrity-loaded speaking tour for nine years, at big arenas in 25+ cities a year, I got to know Barbara Bush backstage. She told the story of the morning after exiting the White +RXVH%u000f%u0003KRPH%u0003LQ%u00037H[DV%u000f%u0003ZDNLQJ%u0003 WR%u0003%u00c0QG%u0003*HRUJH%u0003VLWWLQJ%u0003XS%u0003LQ%u0003EHG%u000f%u0003VWDULQJ%u0003R%u037f%u0003LQWR%u0003VSDFH%u00b3VWXQQHG%u0003WR%u0003WKH%u0003SRLQW%u0003RI%u0003SDUDO\\VLV%u0003EHFDXVHQRERG\\%u0003KDG%u0003EURXJKW%u0003FR%u037fHH%u0003DQG%u0003WKH%u0003PRUQLQJ%u0003QHZVSDSHU%u0011%u0003+H%u0003KDG%u0003been president, before that VP, before that CIA director, and it had been a long time since nobody was there to bring him things. I hear from sellers of companies all the time about their surprises after their exits, including the same kind of one experienced by George Bush. No secretary. No assistant. And, gee, no paycheck. One of the best responses to all this is: money. So, it is important to sell for top dollar. This book is meant to facilitate that.One of our goals is to reduce your surprises about selling and about life after selling.,Q%u0003 WKHVH%u0003 SDJHV%u000f%u0003 \\RX%u00b7OO%u0003 %u00c0QG%u0003 UHDO%u0010ZRUOG%u0003 VWX%u037f%u0011%u0003 1RW%u0003 DFDGHPLF%u0003classroom information. Everything here is experience based, not theoretical, not regurgitated from predecessor books. In short, it is %u201cNO B.S.%u201d You will discover, for example, that any standard formula for valuation should be ignored. The value of a business LV%u0003GL%u037fHUHQW%u0003WR%u0003RQH%u0003EX\\HU%u0003YV%u0011%u0003DQRWKHU%u0011%u00037KH%u0003ULJKW%u0003EX\\HU%u0003FDQ%u0003RYHUSD\\%u0003yet get a bargain, an ideal situation for a seller. When Bob Iger bought Marvel for Disney, the business media was full of criticism for his gross overpaying for what Marvel was worth. But the critics did not understand what Bob did, about what Marvel could uniquely be worth to Disney. There are all sorts of reasons GL%u037fHUHQW%u0003 EX\\HUV%u0003 EX\\%u0003GL%u037fHUHQW%u0003 EXVLQHVVHV%u00b3UHDVRQV%u0003 WKDW%u0003GHI\\%u0003 RU%u0003transcend or at least mitigate the limits of standard valuation. This is just one gold key to selling at top dollar. You%u2019re about to delve into this one and many more.I am quite proud of the number of small business entrepreneurs who started %u201cwith me,%u201d in my No B.S. world with start-ups or very small, very ordinary businesses, and creatively built large, Preview Copy | 49