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Simply put, information systems focuses on how to analyze DQG%u000386(%u0003GDWD%u0003WR%u0003HOLPLQDWH%u0003JXHVVZRUN%u0003LQ%u0003GHFLVLRQ%u0003PDNLQJ%u0011%u0003$QG%u0003JURZ%u0003D%u0003EXVLQHVV%u0003ZLWK%u0003JUHDWHU%u0003VSHHG%u0003DQG%u0003FHUWDLQW\\%u0011%u0003He told me that the key thing he learned while earning his master%u2019s degree in information systems is that it%u2019s impossible to overstate the value of tracking the important numbers in your business. The numbers, RU%u0003WKH%u0003GDWD%u0003LI%u0003\\RX%u0003SUHIHU, is important, because the numbers never lie. When you know your numbers like the back of your hand, and know how to use them to make decisions, instead of relying on gut feeling and guess work to spend more or less on any of potentially dozens of ad campaigns%u2026 \\RX%u0003KDYH%u0003)${body.pageText}76%u0003WR%u0003ZRUN%u0003with. $QG%u0003IDFWV%u0003PDNH%u0003DOO%u0003WKH%u0003GL%u0263HUHQFH%u0011%u0003I%u2019ve seen it dozens of times.0RQLWRULQJ%u0003\\RXU%u0003LPSRUWDQW%u0003QXPEHUV%u0003LQ%u0003UHDO%u0003WLPH%u0003and knowing how to use them to LOWER AD COST and GET A BETTER ROI ON EVERY CAMPAIGN,%u0003FDQ%u0003PDNH%u0003WKH%u0003GL%u0263HUHQFH%u0003EHWZHHQ%u0003HDUQLQJ%u0003WKLUW\\%u0003JUDQG%u0003D%u0003PRQWK%u0003DQG%u0003IHHOLQJ%u0003OXFN\\%u0003%u00b1%u0003WR%u0003RYHU%u0003D%u0003KXQGUHG%u0003JUDQG%u0003D%u0003PRQWK%u0003EHFDXVH%u0003\\RX%u0003DUH%u0003D%u0003VWUDWHJLF%u0003WKLQNHU%u0003DQG%u0003UHO\\%u0003RQ%u0003IDFWV%u000f%u0003%u000bQRW%u0003JXHVVZRUN%u000c%u000f%u0003WR%u0003PDNH%u0003GHFLVLRQV%u0011%u0003Using data to understand what drives the success or failure of your ad campaigns and to make decisions going forward campaign by campaign is that important. After graduation Chairag Patel spent four years in Silicon Valley with several big Tech Firms, working side-by-side with some of the top information systems experts anywhere. He gathered mountains of data for big corporations.