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56 Dental Growth Machine: Transform Your Practice by Attracting High-Value Patients Who Pay, Stay, and Refer WorkbookBe sure to mention the price here. This will save sticker shock reactions and aggravation later%u00a0on.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Services and TechnologiesHighlight and present your dental implant, cosmetic and periodontic services here. Discuss the oral health problems you treat and how you do this better than anyone else. Maybe mention your state-of-the-art facilities, high-resolution imaging or 3D printing in-house lab. Discuss the extensive training you and your team have undergone to become the undisputed expert authority on dental implants. You can discuss everything from single-tooth implants to full-mouth restorations and cosmetic makeovers. If you specialize in mini-dental implants or specific methods of implant placement, this is where you go into detail and explain why this is important to them.What sets you apart? What makes your practice unique? What advantage do your patients receive by choosing you?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Meet The TeamFrom your hygienist to yourself, highlight what sets you and your team apart in dentistry. You want your staff to be seen as a dental team and as trusted friends. Paint this picture in the Meet the Team section.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Testimonials and Case StudiesThis will have eight to 12 pages depending on the number of testimonials and case studies you have. Include pictures of happy customers, before and after images, and images of hand,written letters if you have them. If you have great transformation stories, add them here. Who are your favorite success stories?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Spend some time with this workbook, and you will have the elements you need to create a compelling shock and awe package.60 Dental Growth Machine: Transform Your Practice by Attracting High-Value Patients Who Pay, Stay, and Refer WorkbookSelling in Print Part II WorkbookYOUR CASE PRESENTATION: TURN ANY TEAM MEMBER INTO A MASTER SALESPERSONA solid case presentation can turn any team member into a master salesperson. What goes in your case presentation? Let%u2019s brainstorm some ideas. Be sure to refer back to the Sample and Swipe File Chapter for examples.Audio CD or Video DVDYou want to address frequently asked questions in your audio CD or video DVD and for prospects to clearly understand what they need, what they get, and why you are the right choice for them.Arranging for someone to interview you is a great way to put this together. During the interview, discuss your dental practice, implants, and other high-end dental procedures and why prospects should agree to your recommended treatment.Spend a few minutes here brainstorming what you may want to say. Consider having multiple versions of this media, with one on dental implants, one on gum disease, one on cosmetic dentistry, etc.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Check or Gift VoucherInclude a special offer in the form of a gift voucher or check for a substantial amount, at least $250, that patients can use toward the treatment you recommend. Make sure the offer has an expiration date.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Letter to CustomerThis is a champion letter from YOU to your patients, thanking them for their interest in the treatment you recommended. It starts with %u201dCongratulations, I am glad you took this step. Then, discuss the pain they will avoid and the benefits they will gain if they follow through.What do you wish to say to your prospective patients?_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Dental Growth Machine Companion Workbook| 23