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7 | Selling in Print Part II 61_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________PostcardA postcard is an executive summary document describing the benefits of the proposed treat,ment or program. This visual represents life AFTER patients agree to an implant procedure or your recommended treatment.What ideas would you like to add to this postcard?_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Step-By-Step GuideThis step-by-step process flowchart details what patients can expect during their scheduled treatments._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Treatment/Service OptionsThis multi-page booklet describes (with pictures, illustrations and text) your patients%u2019 op,tions. This may include less expensive treatment. Compare and contrast these options._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________TestimonialsThe testimonials section of your case presentation will be similar to the one in your shock and awe package. This celebratory document offers social proof through happy patients and smiling faces._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________62 Dental Growth Machine: Transform Your Practice by Attracting High-Value Patients Who Pay, Stay, and Refer WorkbookAdditional print assets that can and do ring the cash register for practice owners include:1. Smile Books. These bound books feature glossy pictures and dozens of before and after photos. They also can act as an educational piece.Which patients would you like to showcase in your smile book?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________2. Dental Patient Experience Assets. An easy way to turn satisfied patients into raving fans is by offering that little extra. This might come in the form of a new patient welcome box, an end-of-treatment celebration box, or a thank you for referral gift.What would you like to add to your patient experience package?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________3. B-2-B Referral Boxes. These go to general dentists, doctors or other professionals with patient lists similar to yours and can refer you patients. This package may look like a shock and awe package, but it is tailored more to the professional than the patient.What elements would you add to your B-2-B referral box?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________The print assets you choose for your practice will likely give you an advantage over competitors who rely only on digital marketing assets.Dental Growth Machine Companion Workbook| 25