Page 32 - Demo

72 Dental Growth Machine: Transform Your Practice by Attracting High-Value Patients Who Pay, Stay, and Refer Workbook7. Content offer: What is your irresistible offer for prospects visiting your home page?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________8. Secondary CTAs: These are in place to capture prospects who were not instantly interested in downloading a report or setting an appointment. They offer additional information and more reasons someone should seek out what you offer. What valuable content might you add to keep your prospects engaged?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________9. List features: The dental implants and high-value treatment you offer are unique, if for no other reason than it%u2019s you who offers them. What sets you apart as a dental authority? Why should your prospects drive past competitors and insist you are the only one they allow to touch their teeth? Be concise and keep it easy to read.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________10. Resources: Free resources are a great way to keep your visitors on your site longer and establish your trustworthiness as an expert. What valuable free resources and content can you offer your prospects?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________11. Awards and recognitions: You want to establish your authority by discussing what sets you apart. Discuss your education, awards and features on podcasts, TV, or as a keynote speaker. What have you done that you want to be sure your patients are aware of?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________8 | Your Digital Empire Part I: Make Your Online Assets Work for You 7312. Cold PageWhat problems might prospective patients face without their awareness? Use your cold page to discuss these problems and identify the pain points and consequences.Here%u2019s an example: If patients are missing teeth, they might be aware they have problems chewing or hate the way the missing tooth looks in their mouth, but they may not be aware of the risk they are of degenerative changes to their jawbone and facial structure.Start with a catchy headline and establish trust and credibility. Your job is to offer valuable information and answer questions you know prospects might ask. The CTA on a cold page might allow them to download a free special report on the subjects you cover. Brainstorm some ideas for the content you might add on your cold page:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________13. Warm PageThe purpose of your warm page is to answer objections. This often means discussing costs or the need for what some might consider invasive surgery.A good way of addressing this is to discuss cost/benefit objectives and the true cost of doing nothing and suffering the consequences. Be sure to have a good headline. The CTA for this page might be to schedule a free consultation to learn more.What objections do you commonly hear from your patients? Spend some time jotting them down and your answers in response to these objections:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________28 | Dental Growth Machine Companion Workbook