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About the Author 123MY STORY %u2013 BY PARTHIV SHAHThe level of sophistication and science behind the Sell-More-Implants%u2122 System has typically been affordable only by large corporations and has been their business advantage. By developing a System whose costs are effectively shared by hundreds of individual practices (limited to one per area), we are able to provide the same competitive advantage to independently owned private practices. In an era of expanding and intensifying corporate competition, this is especially important.OUR METHODS ARE SO UNIQUE AND INNOVATIVE THAT WE HAVE BEEN AWARDED A U.S. PATENT FOR OUR SYSTEMS!Only six patents haveever been granted for %u201cBusiness Growth Strategies,%u201d and ours is the first since 2013.To obtain this patent, we had to prove three things:that we had something unique, something useful,and a functioning %u201csystem%u201d (noy just an %u201cidea%u201d).WE WILL PUT OUR PATENTED SYSTEM TO WORK FOR YOU!I came to America in 1989 and settled my multi-generational family in the suburbs of Boston. While in the Indian Air Force, I became fascinated with computers. One of my core job duties was to type in the %u201cdaily orders%u201d and then stencil print them out on a good old-fashioned dot-matrix printer (without ribbons), which I would then duplicate on something called a Cyclostyle Duplicator. This was my first exposure to %u201cmass communications%u201d!My first job in the United States was in marketing for a health club. After generating multiple leads in high foot-traffic locations, I would cold-call interested potential members. I discovered that I was pretty good at it%u2014and I actually liked it! Consequently, I was successful at generating many sales.I soon moved on to work for a direct mail marketing firm, J.M. Perrone Company in Hingham, MA, where I introduced a software product called Telemagic to senior management. They adopted it for their operations. While my coworkers laughed and told me that learning the system was a huge waste of time, I soon convinced them that the software, along with the computer, was like owning a %u201cThousand Dollar Rolodex%u201d. The owner of the company, a Professor at Bentley College in Boston, encouraged me to go after my MBA in Marketing, which I completed at Bentley College in 1994. During my studies, I wrote many papers on Direct Marketing, Database Marketing, and Direct Mail Marketing. One of the assignments in a New Product Development class was to create a product and a marketing plan. I developed a mailing list to the Indian community in America. This was my first introduction to data-based marketing.124 Dental Growth Machine: Transform Your Practice by Attracting High-Value Patients Who Pay, Stay, and ReferOver the next 12 years, I continued to develop and expand my skills in Customer Relationship Management (CRM) implementation, with my company investing heavily in my ongoing education.As I took on greater responsibilities, I decided to make it easier to find potential clients by becoming my own resident list expert. I soon realized that I could provide a needed service to our clients, so I began a program to buy and sell data on their behalf.In 1998, I started a dot-com company, but the business failed miserably. Broke and deep in debt, I returned to my old company and asked for my job back, and even convinced my boss to give me a substantial raise to help pay off my debts. He gave me a short leash, but I was well rewarded when, almost immediately, I closed a $400,000 deal with Children%u2019s Hospital. I was back on track, but like most entrepreneurs, I got the bug to strike out on my own again.In 2002, I opened Listlaunchers, Boston%u2019s premier list brokerage company, assisting the printing industry, direct mail companies, and telemarketing firms. From this I learned a dynamic new way of printing content: digitizing offset printing jobs, which significantly boosted profitability. Jobs that previously sold for $7,500 were now selling for over $12,000. Our sales tripled in three years.In 2005, I sold Listlaunchers for multi-seven figures and became part of a larger conglomerate. Unfortunately, a failed business transaction that left me and my family in debt once again.My business, Listlaunchers, was killed%u2026 but I survived!In 2006, starting over once again, I founded eLaunchers.com. The difference this time was that I knew exactly what I was doing. I took everything I had learned about marketing, technology, list generation, success, and failure and rolled it into one super dynamic company.The years from 2006 to 2009 were trying times, a struggle to make ends meet. In 2009, I accidentally stumbled upon a local GKIC study club. I joined their program, bought various books and courses taught by Bill Glazer and Dan Kennedy. Over time, I became an expert at implementing Dan Kennedy%u2019s concepts.In 2011, while attending a Dan Kennedy%u2019s event in Cleveland, I was approached during a break by a good-looking guy who said: %u201cHi Parthiv, I have been following you for a while and watching you work with others. I like you; I am ready to get started with you.%u201d That person was Dr. Dustin Burleson. I began working for Dr. Burleson%u2019s practice, and during a visit to Maryland for a one-day consultation, he asked me if I would be kind enough to go to Richmond with him to attend Dr. Charles Martin%u2019s mastermind. It was there that I met my friend Dr. Greg Wych. Dr. Martin was the first in the group to hire me, followed by Dr. Wych and then several others.Eventually Dr. Burleson started a coaching program for orthodontists, and I became the implementation expert for his members.Prior to that, I worked with Dr. Tom Orent as his list research and market segmentation strategist, where I developed a multi-step, short-run direct mail program for dentists and a dental patient newsletter initiative.This is my story. It is a classic entrepreneur%u2019s journey: starting with little or nothing, turning it into something, then back again to nothing and then rebuilding it into something successful. The difference this time is that I have not only bounced 40 | Dental Growth Machine Companion Workbook