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Faculty of Engineering
Figure 16 A mind map outlining the fundamental elements of visual communication
• Visuals: These are the core components of visual communication, including any form of
visual representation used to convey a message, such as images, illustrations,
photographs, and videos.
• Typography: The use of different fonts, sizes, and styles of text to enhance readability and
emphasize key points in the visual.
• Color: The strategic use of colors to evoke emotions, create a visual hierarchy, and support
the overall message.
• Composition: The arrangement of visual elements to create balance, unity, and flow within
the design.
• Symbols and Icons: Simplified representations used to convey complex ideas or concepts
at a glance.
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