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Faculty of Engineering

percent of what they hear. Conversely, these studies have revealed a remarkable 80

percent retention rate for what people see and do.

▪ Supporting Decision-Making: Data visualization through charts and graphs enables better
decision-making by presenting complex data in a clear and organized manner. Visualizing

patterns and trends makes it easier for stakeholders to interpret information and draw

insights.

▪ Attention and Interest: Skillfully crafted visuals have the remarkable ability to capture the
audience’s attention and spark a genuine interest in the content being conveyed. They can

break the monotony of text-heavy information, encouraging people to explore the content

further.

▪ Accessibility and Inclusivity: Visual communication can be designed to cater to diverse
audiences, including people with visual impairments or learning disabilities. By

incorporating accessibility features, visual content can reach a wider range of

individuals. Overall, visual communication is a fundamental aspect of modern

communication and design. Its ability to convey information quickly, and engage emotions
makes it a powerful tool in various industries, from marketing to education and data

analysis.

3.4.4 Types of visual communication you need to know
Visual communication contains a wide range of formats and mediums, each serving specific

purposes and objectives. Here are some of the main types of visual communication:

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