Page 7 - AAG076_NFS Value Prop Recruting Booklet

Strategic Approach with
Competitive Advantages

Leadership Business Development

3 Proven Sales and Support 3 Alternative Channel programs with
Leaders with unique and critical industry specific business partners,
experiences expertise and Loan Officer (LO)
execution support
- Scale and mid-size organizations
3 Industry leading lead generation
- Distributed Direct to Consumer
and Business to Business sales and capabilities and “Selling AAG” sales
fulfillment platforms process
- Experience in both Reverse and 3 National brand with comprehensive
Traditional 1st mortgage sales and Direct to Consumer and Business
support to Business marketing tools and
commitment to local LO execution
- Industry specific expertise in self-
source

Training & Education Sales Enablement Support
3 Hands-on, in-person orientation 3 Dedicated fulfillment and credit
and new hire training resources with workflows to
support field sales and purchase
3 Dedicated on-boarding team to
smooth transition and provide post 3 Change execution resources to
training systems support drive efficient regulatory and
company initiative implementation
3 Ongoing sales process coaching
through Divisional Sales Coaches 3 Strong origination platform and
contact management technology
3 Business to Business Self Source
coaching through industry specific - Salesforce, LendforceTM, and
Business Development Specialists Encompass

Marketing Tools & Social Media
3 Marketing portal and budget
3 Drip campaigns to partners and
borrower leads
3 LinkedIn Elevate, Social Survey,
Business Facebook