Page 13 - Ultimate guide to selling you home on your own

7. BE CAREFUL HOW YOU
DESCRIBE YOUR HOME
Most homeowners are super
proud of their house, so the
natural tendency is to gush
about how great their house
is and list every little thing
they've ever done to their
house. Which isn't necessarily
the best thing to do… ("Brand
new toilet seat installed in
2015!!!")
When it comes to advertising and
marketing, one of the smartest things
to do is speak to the buyer. Get in
their head…
 Who are they?
 Who is the most likely person to
buy your house?
 What do they want in a home?
 What do they hope and dream
about?
 What's their family look like….(insert
loud record scratching sound!!!)
What just happened?! Why'd the record
scratch?!
Well, because of the word "family."
Crazy as it might sound, using the word
"family" in your advertising, marketing,
or description of your home could be
taken as discriminatory.
So, for instance, you can't say, "Located
in a great family neighbourhood!" Or,
"Perfect for your large family."
And that's just one example. Don't even
mention "perfect for your kids to play
out back." Probably should watch out
for saying "you can walk to the park..."
because some
people can't walk.
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