Page 13 - Ultimate guide to selling you home on your own
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7. BE CAREFUL HOW YOU





       DESCRIBE YOUR HOME








          Most homeowners are super                              What do they hope and dream
                                                                     about?
          proud of their house, so the                           What's their family look like….(insert

          natural tendency is to gush                             loud record scratching sound!!!)

          about how great their house                         What just happened?! Why'd the record

          is and list every little thing                      scratch?!

          they've ever done to their

          house. Which isn't necessarily                      Well, because of the word "family."

          the best thing to do… ("Brand                       Crazy as it might sound, using the word

          new toilet seat installed in                        "family" in your advertising, marketing,


          2015!!!")                                           or description of your home could be
                                                              taken as discriminatory.

          When it comes to advertising and                    So, for instance, you can't say, "Located
          marketing, one of the smartest things               in a great family neighbourhood!" Or,

          to do is speak to the buyer. Get in                 "Perfect for your large family."
          their head…

                                                              And that's just one example. Don't even
           Who are they?                                     mention "perfect for your kids to play
           Who is the most likely person to                  out back." Probably should watch out
               buy your house?                                for saying "you can walk to the park..."

             What do they want in a home?                                             because some

                                                                                          people can't walk.




















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