Page 7 - Flip Book D&T Accelerated Portfolio Cody Harker copy
P. 7
REDESIGNING THE ICONIC SURF LIFESAVING CAP TARGET MARKET INVESTIGATION- NEWPORT BEACH QUESTIONAIRE
Goal: To work out what improvements would be accepted by the target market I need to interview a section of the SLSC members and nippers parents.
100% 90%
80% 70%
60% 50% 40%
30% 20%
sunscreen
sunglasses cap top
1.2 - Areas Of Investigation
1. Can I ask you what things you have done this morning to protect yourself from the sun?
Hi my name is Cody and I am a design tech student with a mission to redesign the SLSC nippers & patrol cap.
Aim: To find out how melanoma cancer aware the target market is.
1. Can I ask you what things you have done this morning to protect yourself from the sun?
2. Did you know that you more than 1.5 times
more chance of dying from melanoma
cancer than the current road toll?
Aim: To find out if the target market is willing to wear a new design?
3. Would you be interested in wearing a newly redesigned SLSC cap if it could include sun protection?
Aim: Do they have preconceived ideas of what changes they would like to see?
4. What would you like to see changed about the SLSC cap?
