Page 19 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
P. 19
COMMUNICATION INVESTMENT ALLOCATION 2023
Nordic Naturals
THE WORLD’S ULTIMATE OMEGA-3 FROM NORWAY
BRAND AWARENESS PRODUCT AWARENESS
Build up awareness about Nordic Naturals Inform & educate target audiences on
as the world’ ultimate Omega-3 from Norway specific Nordic Naturals products
Brand Key visual Brand Online video Product Key visual Product Online video
(adapted) (adapted) (adapted) (adapted)
Facebook Macro influencers: Facebook Micro influencers
HCP & Mom HCP Livestream TikTok KOCs Facebook Communities
Facebook Communities PR booking articles
Facebook always-on content & Media
60% 40%
