Page 18 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
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BRAND POSITIONING







                                                                      Nordic Naturals


                                THE WORLD’S ULTIMATE OMEGA-3 FROM NORWAY






                            ULTIMATE ORIGIN                             ULTIMATE PRODUCTION                                ULTIMATE QUALITY



                          ARCTIC NORWAY                                        VERTICAL                                  PURITY CERTIFIED

                                WATERS                                  INTEGRATED FROM                                     BY 3RD PARTY
                                                                          BOAT TO BOTTLE



                           An unspoiled nature                          Nordic Naturals masters in                     Every batch of fish oil used
                            is the beginning of                          catching fish in the right                    in Nordic Naturals products
                         uncompromised product                         waters, processing it in the                   is third-party tested to verify
                       quality that Nordic Naturals                    right way to preserve quality                      the leading purity and
                           offers to customers                          at its best across the chain                         freshness levels.
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